The merch table is the richest data source in live music.
You're just not capturing it yet.
The problem
You're just not mining it.
Without Fanhaven
With Fanhaven
Every transaction is an identity.
The platform
Four capabilities that turn your merch operation into a fan intelligence machine.
Every purchase becomes a fan.
Real identity — name, email, phone — captured at the point of sale. No friction. No extra steps. Just commerce doing double duty.
Know your top fans instantly.
See who's spending, what they're buying, and where they show up. First-party data you actually own — no intermediaries.
Retarget, reward, sell smarter.
Turn one-time buyers into lifetime fans. SMS campaigns. Wallet passes. Targeted drops. Powered by real purchase behavior.
Offline-first. Built for chaos.
Works in dead zones, packed arenas, dusty festival grounds. Zero dependency on venue Wi-Fi. Syncs when connected, runs when not.
The centerpiece
Fanpass turns a merch purchase into a lasting connection. A wallet pass that ties fans to your brand across every show, every drop, every moment.
Alex Rivera
Fan since Oct 2024
12
Shows
$847
Spent
Next Reward
12/15
Free poster at 15 shows
Wallet pass saved
Stored in Apple or Google Wallet. Always accessible. Never lost.
Identity linked
Purchase history, attendance, and preferences — all connected.
Rewards unlocked
Loyalty tiers, exclusive drops, early access. Fans earn by showing up.
The data
Real purchase data from real humans at real shows. Not modeled audiences. Not lookalike segments. The actual people spending money on your merch.
Every dot is a real fan. Every line is a real connection. This is your network.
The results
Average order value
Items per transaction
Merch waste reduction
Used by touring artists, festivals, and venue operators. From 200-cap clubs to 20,000-seat arenas.
The flywheel
Fan data compounds. Each transaction feeds the next campaign, the next show, the next sale. Momentum that never stops.
Show Day
Fan buys merch at your booth.
Fan Captured
Real identity collected at the point of sale.
Data Enriched
Profile built automatically across shows.
Retarget
Smart campaigns reach the right fans.
Next Show
Fan returns. Spends more. Brings friends.
Loop repeats. Data compounds. Revenue grows.
It's time
Every other platform owns your fan relationships.
Fanhaven gives them back to you.
15 minutes. No commitment. See why teams are switching.